Starbucks menutup 61 outletnya di Austria

SYDNEY (Bloomberg): Starbucks Corp memastikan akan mengeluarkan pernyataan pada hari ini di tengah spekulasi perusahaan itu bakal menutup gerainya di Australia.

“Starbucks menempatkan kepentingan mitra [karyawan] sebagai prioritas utama,” kata agen hubungan kemasyarakatan Edelman dalam pernyataan tertulisnya. Nic Jarvis, associate director di Edelman, mengatakan pernyataan Starbucks kepada media akan diberikan pada pkl. 5 sore waktu Sydney.

Sebagian dari gerai kopi Starbucks di Sydney akan ditutup pada pkl 2 siang sehubungan dengan akan digelarnya rapat para staff. Namun Edelman tidak memberikan konfirmasi rinci mengenai pertemuan itu.

Sebelumnya, pada bulan ini Starbucks yang berbasis di Seattle mengumumkan akan menutup 600 gerainya di AS dan melakukan pemutusan hubungan kerja (PHK) terhadap 12.000 karyawan, terbanyak dalam sejarah perusahaan itu, karena Chief Executive Officer Howard Schultz memperlambat ekspansi.

Schultz, 54, memegang posisi chief executive officer pada Januari untuk merevitalisasi cafe Starbucks. Schultz memperlambat ekspansi toko, mengenalkan program kartu loyalitas dan memberi alternatif resep sandwich sebagai upaya menghidupkan kembali daya tarik Starbucks, yang dinilainya telah hilang di tengah pesatnya ekspansi.

Starbucks membuka gerai pertamanya di Australia pada Juli 2000 di wilayah pusat bisnis (central business district/CBD) di Sydney, ungkap situsnya di Australia. Starbucks mempuuyai 85 gerai kopi di Sydney, Brisbane, Gold Coast, Sunshine Coast, Canberra, Melbourne, Australia Selatan dan Tasmania, kata situs itu.

Saham Starbucks telah anjlok 47% dalam setahun terakhir. Harga saham perusahaan itu melemah 1,3% menjadi US$14,32 kemarin di perdagangan Nasdaq Stock Market.(er

Wah penganguran muncul lagi tu dan berapa kerugian perusahaan sebagai suplayernya yang kehilangan omzet gara-gara starbucks ditutup…. moga-moga jangan terjadi di Indonesia…

Starbucks to close 61 Australian outlets

International coffee chain Starbucks will close 61 Australian stores within days, shedding 685 jobs as part of a strategy to slash underperforming outlets and boost profits.

Twenty-three stores will remain open in Melbourne, Brisbane and Sydney and surrounding areas after the closures this Sunday, an official statement from the company said.

Starbucks opened its first Australian store in Sydney’s Hyde Park in July 2000.

It currently has 85 outlets nationally, including in Brisbane, Sydney, Canberra, the Gold Coast, Melbourne, South Australia and Tasmania.

Today’s announcement follows the decision by Starbucks last month to close 600 company-operated stores in the US, costing up to 12,000 jobs.

The company blamed poor real estate decisions, coupled with the troubled economy, for the US closures.

The company said the 61 locations to be closed in Australia were underperforming.

Starbucks’ international boss, Howard Schultz, ruled out closing other stores internationally.

Starbucks operates more than 15,000 coffee shops around the world.

“We are well into the implementation phase of transforming Starbucks and we believe that this difficult, yet necessary, decision to close stores in Australia will help support the continued growth of our international business,” he said in a statement.

“While this decision represents business challenges unique to the Australian market, it in no way reflects the strong state of Starbucks business in countries outside of the United States,” he said.

“There are no other international markets that need to be addressed in this manner.

“We appreciate the exceptional service our partners in Australia have consistently delivered.

“We are thankful and proud of the contributions our partners make every day and we are committed to treating all of our partners with respect and dignity.”

A list of affected stores will be published by July 31, after all the employees are informed.

As part of the restructuring, Starbucks Australia store development manager Jason Ball will become managing director from September 1.

http://business.theage.com.au/business/starbucks-to-close-61-australian-outlets-20080729-3mkm.html

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